MAIN Post 12.5: How did you attract/address your audience?

We attracted our audience through our USP, this is the friendship that Sophie and Paige both have, as shown in the pictures below they are always together.

The friendship between Paige and Sophie helps target the target audience as the people watching can relate to the friendship they have. The audience at home can relate by them having a friend they are extremely close to and know they have been through problems with them so can understand Sophie and Paige.
In order to get audience feedback on our film, we wanted to ask a range of people along with our target audience. Our target audience are people aged 15- late 20's and we asked people in this age range as well as a couple who were older.
We asked several people if they'd come watch the opening sequence of our film and then give us feedback on it, we managed to ask quite a lot of people. We aimed to try getting more of the target audience to actually find out what our 'typical' target audience might actually think about it.
We showed short filmings, roughly groups of 3, and then some people watched it individually, and we did this so we could get a grasp of everyone's opinion and what they thought of the film.

 

From looking at the BBFC website and all the different rating they have, that are 'U', 'PG', '12', '12A', '15', '18' AND 'R18', I can use these pieces of information to suggest what BBFC rating our film would get.

The BBFC Categories

I think the rating for Behind Blue Eyes would be 12/12A Film , this is because of several reasons. Firstly it's because of the fact that in Behind Blue Eyes there is discrete sexual activity between Alan and Sophie, but it is only discrete, therefore it would be inappropriate to rate this as a U (Universal) Film or a PG (Parental Guidance) Film. The second reason is because it wouldn't be rated as a 15 Film because these films have a primary purpose (when showing sexual activity) for sexual arousal or stimulation, this isn't the case in Behind Blue Eyes, as the film would only show small, discrete sexual references between Sophie and Alan.

This may help in attracting our target audience as they'll know the film is rated a 12/12A therefore they'll feel able to go see it without worrying about trying to get into a 15 rated film or not. By our target audience realising its a 12/12A they'll feel more mature as they're able to go the cinema and watch a film that's rated 12/12A knowing they're 15 and the film is a more 'grown up' film as if children wanted to see it they'd have to go with their parents.